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What is a PURL?
A Personalized URL is a micro-website created for an individual and used to engage the customer in a highly relevant way. A PURL can be used to deliver additional information, enhance offers, provide details that cannot be included in the mailer because of space limitations and most importantly, gain valuable information about the customer that can be used to manage the relationship better, make better offers, create brand loyalty and much more.

What are the advantages of PURLs?

Real Time.
PURLs deliver real time information to you enabling you to respond more quickly to your clients’ and prospects’ needs and requests. You’ll know immediately when someone has visited his or her PURL.
 
Surveys.
You can use PURLs to survey your clients and prospects to gain valuable information that will help you market to them better. Just think of what questions you would like to ask that would give you an insight into your customers’ or prospects’ needs that your competition doesn’t have. Click Here for examples of survey questions.
 
No strain on your website…just a link
PURLs are managed by Baber on our server and will not affect your website except that it will provide a link to your website for the customer or prospect who receives the PURL.