What is a bounced email address?
A bounced email is one that is returned and cannot be delivered to the specified recipient. Typos and email address changes are common reasons for bounced emails.
Bounces will fall into one of the following six categories:
- Non-existent address. Non-existent addresses are addresses that do not exist or have been cancelled. The address may contain a typo or the individual associated with that address might have left the company.
- Undeliverable. Undeliverable addresses are those that cannot be delivered because the receiving server was temporarily unavailable, overloaded, or could not be found.
- Mailbox Full. Mailbox Full indicates that the message was not accepted specifically because the recipient's mailbox was full. You will not be able to successfully deliver email until the contact frees up some space in the account. In some cases, the account may be abandoned.
- Vacation/Auto Reply. Vacation includes bounces that were due to an automated vacation message. In this case, the email was delivered.
- Blocked. Blocked email means that the receiving server blocked our inbound email.
- Other. The reason for the bounce was not able to be determined.
What is a spam report?
A spam report occurs when an individual on your email list receives your communication and then reports it as unwanted or unsolicited (spam).
Reporting email as spam can be as easy as clicking the "This is Spam" or "This is Junk" button in an email client, or as involved as finding the source of the email in the message headers and reporting that email as spam to the listed owner of the IP address.
Users may complain to their own Internet Service Provider, to our Internet Service Provider, or directly to us if they feel your message is spam. The public can also report unsolicited email to third party reporting services, such as SpamCop, who will do the analysis and complaining for them.
What is an opt-out?
An opt-out occurs when someone on your email list clicks the "SafeUnsubscribe™" link in one of your emails and unsubscribes from your mailings. When someone unsubscribes from your email, they are added to your Do Not Mail list which prevents them from accidentally being emailed again as long as Baber Direct is managing your email deployments.
What is the difference between an "open" and a "click"?
The "Opens" number indicates the number of individuals who opened your email. The "Clicks" number represents the number of individuals who clicked on a link within your email. Both are valuable but it can be deduced that a recipient who clicks on a link within your email is more interested in your product or service. | 
