Quick Response Codes (or QR Codes) is a mobile application that has a huge variety of applications for the consumer and companies selling B2B and B2C. To read a QR Code you must have an app on your smart phone. There are many to choose from. Search "QR code scanner" or "bar code scanner" in your app store and download. Use the camera function on your phone to take a picture of the QR Code. Depending on how the QR Code is designed, you may be taken to a web site, a video, a description of a product, a map or just about anywhere else.

QR Codes are used extensively in Japan by over half of the population. While less than 10% of the US population uses QR codes as of December 2010, Baber Direct believes this is one of the most important mobile applications for marketers available right now and will be widely used in the US in a short period of time. QR Codes are being used in national TV ads right now.

Two great things about QR codes are that they can deliver a huge amount of information and they deliver it to cell phones. And as we know, a cell phone is one of the items that most people have with them at all times. We also use them on certain printed products to make it easy for users to go to our web site using their cell phones. Best Buy is using QR codes in their stores. Shoppers are able to check pricing while they are in the store and compare to what the same product is selling for at their competitors.