What is a Personalized Web Page?
It's a micro-web page or pages created for an individual and used to engage that person in a highly relevant way. A Personalized Web Page (also known as a PURL or a Personalized URL) can be used to deliver additional information, enhance offers, provide details that cannot be included in a mailer because of space limitations and, most importantly, gain valuable information about the customer that can be used to manage the relationship better, make better offers, create brand loyalty and much more.

What are the advantages of Personalized Web Pages?

Real Time.
They deliver real time information to you enabling you to respond more quickly to your clients' and prospects' needs and requests. You'll know immediately when someone has visited his or her Personal Web Page.

Surveys.
You can use Personal Web Pages to survey your clients and prospects to gain valuable information that will help you market to them better. Just think of what questions you would like to ask that would give you an insight into your customers' and prospects' needs that your competition doesn't have.

No strain on your website or your IT staff.
Personal Web Pages are managed by Baber Direct on our server and are developed by our personnel and will not affect your website except to provide a link for the customer or prospect who receives the Personal Web Page.