Sent The total emails sent, including bounces.
Bounces Emails sent, but not received by your contacts.
Bounced percent Number of bounced emails divided by the number sent.
Spam Reports Number of complaints received from an email.
Opt-outs Contacts who moved themselves to your Do Not Mail List.
Opt-out percent Number of opt-outs divided by the number sent.
Opens Trackable emails your contacts received and viewed.
Opened percent Number of opened emails divided by the number of emails delivered (delivered = emails sent minus emails bounced).
Clicks Contacts who clicked from an email to your website.
Click-through percent Number of click-throughs divided by the number opened.
Forwards Number of times the email was forwarded using the Forward Email to a Friend link.
Forward Email to a Friend percent Number of forwarded emails divided by the number opened.
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