Cross Media Marketing utilizes multiple channels of delivery to better involve the recipient in the purchasing/decision making process. You are no longer confined to just Direct Mail or just Email delivery to reach your customers and prospects. You no longer have to rely solely on Search Engine Optimization to drive people to your web site.
Cross Media Marketing is personalized, relevant and engages the customer or prospect in ways they are comfortable with. It is perfect for businesses looking for a way to manage the relationship they have with their customers. It enhances the customer experience by actively engaging people with relevant information delivered from two or more media. Cross Media Marketing increases the response you are getting now and increases your Return On Investment whether you are marketing to consumers or to businesses.
Cross Media Marketing consists of several very different but highly compatible media that work together to deliver relevant messages to your customers and prospects.