Everybody wants to connect. And not just in business. Parents want to connect with their children from the time they're born and for their whole lives and they do it any time they can. Ministers want to connect with their congregations through sermons, newsletters, email and any other way they can including TV, blogs and chat rooms. Teachers are some of the most creative communicators anywhere doing whatever they need to do to connect with their students. Parents, ministers and teachers want recipients of their messages to "get it". They want to connect with their children, their members and their students.



In business, managers want to connect with their staff to help them see the big picture, to buy into the vision and to be more effective. But the most important connection in business is connecting with your customersand prospects. Successful marketers are using today's technology to start a conversation and to make the conversation more relevant and personal than ever before. Fundraisers are finding the rightwords for each market they connect with to increase the number of donors, the size of the donations and the frequency of donations. Educational institutions are learning about the power to connect and start a conversation with high school Freshmen. When you connect, you meet people where they are. No matter whether it's on the internet, in their mailbox or on their cell phone. When you send a relevant message and it's received the way the recipient wants, you CONNECT.


And that's what Baber is all about today…connecting. Today, we can connect in a relevant and personal way using any media you see listed under Services. Most of the time connecting means using more than one medium. A strategy we call
Cross Media . Using Cross Media effectively is not easy. Setting goals…deciding on which media to use…finding the right list…saying the right thing to the right audience…and analyzing the results is a tremendous challenge. But now you have the power to connect. A power button…Baber Direct Marketing. From writing your marketing plan to implementing a Social Media strategy, Baber Direct is your Power to Connect.


On this site, you can read about the various tools we use to connect, the strategy used to build and implement a successful Direct Marketing campaign and some of the empirical evidence we use to propose our solutions. Read over the Case Studies and subscribe to our blog. And when you're ready to connect, start a conversation with Baber Direct…your power button.